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Queenie K.H. Lam, Senior Expert of ACA, joined the ACA Secretariat in 2010. In this capacity she has been responsible for a mixed portfolio of project development, policy research and membership services. Since 2018, after her maternity leave, she has moved to Germany and continued to support ACA, on a half-time basis, primarily with the delivery of consultancy services to ACA members and other online activities through teleworking. These include the development of ACA’s data-driven comparative market analysis tool to advise national agencies on internationalisation strategies, and the organization of events related to the digitalization of internationalisation activities. Building on her academic interest, Queenie’s core expertise lies on international higher education marketing, branding and strategic planning. Occasionally, Queenie also assists the European Commission and some academic journals with evaluation exercises.
Queenie holds a Bachelor of Arts degree in Translation from The Chinese University of Hong Kong (CUHK) (2002) (with an exchange year spent in Georgetown University, USA, and a one-week experience as an “Interport Student” of the floating campus Semester at Sea), and an MPhil in Communication from the same university (2006). After four years of employment as Executive Officer at CUHK’s Personnel Office and Office of Academic Links (2004-2008), she took a break to learn about the Bologna Process in Germany. Accidentally, she ended up with ACA as Project Officer in 2010 before she obtained a Master's degree in International Higher Education and Research at INCHER-Kassel (2012).
Born in China, raised in Hong Kong, and residing in Germany, Queenie speaks three different types of Chinese (Cantonese, Mandarin, Fujianese/Taiwanese), English, and reasonably good German. Apart from work, she enjoys comparative analysis of Chinese, English and German news, comparative higher education research (being a doctoral candidate of the Centre for Higher Education Governance Ghent and INCHER-Kassel), and lifelong learning (childrearing & gardening).