The Bologna Process stands for the European integration process in the field of higher education. The progress achieved so far within the Bologna member states is admirable; however, a concentration on internal processes can only be a first step towards becoming a global actor. The Bologna declaration formulates the objective of enhancing the attractiveness of European higher education on a global scale, and this statement has been repeated and refined since 1999. But is the implementation of Bologna really making Europe more attractive and transparent, and if so, how?