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The US Department of State’s Bureau of Educational and Cultural Affairs and the CollegeWeekLive online platform have entered into a joint partnership with the aim of recruiting more international students to study in the US. The partnership entails delivering region-specific and global virtual college fairs in the course of the 2014-15 academic year and the partners hope to reach around 90 000 international students.
The plan is to have four events in the next three months and the first such event – Global Fair: International Student Day – already took place on 13 August. The next fair will be organised on 1 October and it will specifically target students from Europe, the Middle East and Africa. It will be followed by another regional fair on 14 October, which will focus on Latin American students while the fourth one, on 19 November, is reserved for the Flagship Global Fair during the traditional International Education Week (IEW).
With no physical obstacles and free of charge, virtual fairs are expected to attract a large number of interested students, who will be able to interact with representatives of US higher education institutions in a flexible and convenient way. According to the US Department of State, international students make up less than 4% of students enrolled in US higher education, and in the course of last year alone, they contributed more than USD24 billion to the U.S. economy.