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Shepherd, E. Student Insight: Online Marketing to a Global Student Audience. British Council – Education Intelligence, Hong Kong, 2011. Pages: 29.
The British Council’s Education Intelligence unit has recently released this publication, which belongs to a series of research reports looking into students’ decision-making processes with regard to higher education. The series examines a broad range of areas, including the factors that affect students who are thinking about studying abroad and influence their country and university choice, as well as major subjects in demand,.
This report provides an analysis of findings on how students use the media from the 13 nations around the world with the biggest number of outbound internationally mobile students. It draws on data derived from a survey of 127 000 prospective students administered by the British Council and finds that: