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New DZS Promotional Campaign

The new DZS Spot walks you through the world of international education. This clip showcases all areas of international education and cooperation DZS is involved in. The Czech National Agency for International Education and Research (DZS) isn’t just responsible for administration of Erasmus+ and the European Solidarity Corps - the two most prominent and extensive international educational programmes. Its portfolio includes over 20 programmes and networks which facilitate international study stays, work placements and institutional partnerships for virtually any target group at any agebe it kindergarten, elementary school, high school, vocational school, university, science academy or non-profit organisation 

Which is why DZS joined forces with the creative studio Tvůrčí skupina Jana Látala to create a short spot representing all areas of DZS activities. “The spectrum of activities DZS is involved in is broad. Shooting a short clip with a clear message that meets the standards of social media as for its length was very challenging. We believe we achieved that in collaboration with Jan Látal, and a viewer who has never heard of DZS will have a better idea of what we offer,” said Lucie Durcová, Head of the Information and Communication Unit of DZS, about the main purpose of the spot. Beside sharing the clip on social media, DZS will use it to represent the agency at conferences, expos and seminars.  

Watch the video here. 

Furthermore, some trams will carry DZS (Czech National Agency for International Education and Research) advertisements and the slogan Your connection to the world of international educationThese trams hit the road late last year, in several cities. Apart from trams, one can also go for a ride in DZS trolleybuses which operate in over 11 cities in the Czech Republic. DZS is also running an Instagram photo contest for fans – all you need to do is find at least one DZS tram or trolley, snap a picture or take a selfie with it and post it with a hashtag #linkadosveta (connection to the world). 

“Almost everyone has heard of the Erasmus+ programme but DZS, as the National Agency for International Education and Research, has a much broader portfolio. We offer over 20 programmes and networks that help realize study stays and professional practices abroad, or various international projects or partnerships. If we manage to intrigue and engage perhaps even those who have never heard of DZS, we will be delighted,” says Lucie Durcová, the Head of Information and Communication Unit at DZS.