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A new logo will play a central role in the international branding for Dutch higher education. The logo creates a uniquely recognisable visual identity for the Dutch academic community. Nuffic developed the new brand and logo on behalf of the Dutch Ministry of Education, Culture & Science and in close cooperation with the Dutch higher education community, the overseas network of Netherlands Education Support Offices (Nesos) and a focus group of international students. The new brand will be given a prominent place in all media for the Study in Holland campaign, which Nuffic runs each year to promote higher education in the Netherlands. The brand will also be used by the Netherlands Education Support Offices (Nesos).