ACA member Movetia is launching the learningbygoing campaign in collaboration with over 30 Swiss higher education institutions. Beginning on October 29 and continuing through November, this national initiative aims to raise awareness about the benefits of study abroad semesters and internships. 

The campaign targets students and emphasises the unique opportunities that come with studying abroad. With slogans like “Give your CV a boost”, “Fancy a different culture?” and “The place to be… spend a semester abroad,” the national campaign highlights the personal and professional advantages of international experiences.