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Cook, T. and Rushton, B. S. How to Recruit and Retain Higher Education Students. A Handbook of Good Practice. Routledge, New York and London, 2009. ISBN: 978-0-415-99089-9. Pages: 256.
The book is a practical guide for academic staff, administrators and policy makers. It outlines a range of practices to encourage students to stay on in higher education institutions and provides a solid theoretical ground for research into student support and retention. The publication highlights, among others, a series of practices ranging from a broad reach-out to potential students, to university support for pre-entry examinations, to recruiting students and matching them to the right institutions and programmes, to offering career councelling.
An overview of the publication is available through the link bellow.