e-Learning strategies of higher education institutions, P. Boezerooij, Center for Higher Education and Policy Studies (CHEPS), 2006, ISBN 90 365 2376 1 3

One can argue that higher education institutions with a worldcampus strategy are more focused on increasing access, in particular for new target groups such as lifelong learners, who demand flexible learning opportunities and that they do so in order to generate more income. The study argues that integrating e-Learning in their education delivery and support processes is thus their way to survive in an increasingly competitive environment. E-Learning enables them to reach out to new markets in order to generate revenue streams other than governmental funding. In this respect they can said to be ‘entrepreneurial’, i.e. they aim to diversify their funding base.