Programme

 Tuesday, 17 May 2016

Vrije Universiteit Amsterdam - Auditorium, De Boelelaan 1105, Amsterdam

 08.45

Registrations and coffee

 09.30

Welcome and introduction

A.J. (Albert) Feilzer, Dean of the Academic Dentistry Centre Amsterdam (ACTA), Vrije Universiteit Amsterdam & University of Amsterdam

Irina Ferencz, Deputy Director, ACA

 09.45

Why focus on the Master’s level? Overview and challenges in building a comprehensive approach

· Key figures and trends in Master’s level education in Europe Bernd Wächter, Director, ACA

· The European disconnect at Master’s level? – Linda Johnson, Executive Secretary, International Institute of Social Studies, Erasmus University Rotterdam  

·  A view from the graduate education context in the United States – Joshua LaFave, Director of the Center for Graduate Studies for the State University of New York at Potsdam; Christopher Connor, Assistant Dean for Graduate Education in the School of Engineering and Applied Sciences at the State University of New York at Buffalo  

 11.00

Coffee break

 11.30 

Parallel sessions: recruitment, admissions & services (round 1)

Session 1: Student recruitment at Master’s level – DOs and DON’Ts

Chair: Marija Mitic, Project Officer, ACA

Speakers:

·    How to successfully market Master’s programs? – Christopher Connor, Assistant Dean for Graduate Education in the School of Engineering and Applied Sciences at the State University of New York at Buffalo 

· Marketing at the Master’s level – Recruitment channels & Case of China - Xiaohong Tong, Director VUB China Network, Manager Marketing & Recruitment Non-EEA at International Relations & Mobility Office, Vrije Universiteit Brussel

· International Marketing and Admissions: an integrated approachDora Longoni, Head of International Projects Service, Politecnico di Milano 

Session 2: Admissions at Master’s level – current European practice and outlook

Chair: Irina Ferencz, Deputy Director, ACA

Speakers:

·    Guiding tools for comprehensive admissions at Master’s level – Mastermind Europe projectKees Kouwenaar, Senior Advisor International Strategy, Vrije Universiteit Amsterdam

·   Standardised tests in admissions in European Universities: the use of the TOEFL® and GRE® TestsMavi CalabreseAcademic & Government Relations Director, ETS Global representative

·    Virtual assessment of foreign qualifications in Sweden John Evans & Elisabeth Sundelin, Swedish Council for Higher Education

Session 3: Services for Master’s students

Chair: Bernd Wächter, Director, ACA

Speakers:

·    What do Master’s students need?Lea Meister, Vice-Chairperson, European Students’ Union (ESU) 

·    Student Services in a GEM Model Joshua LaFave, Director of the Center for Graduate Studies for the State University of New York at Potsdam 

·    European good practice examples Elspeth Jones, Emerita Professor of International Education, Leeds Metropolitan University 

 13.00

Lunch break (sandwich lunch)

 14.00

Parallel sessions: recruitment, admissions & services (round 2)

Session 1: Student recruitment at Master’s level – DOs and DON’Ts

Chair: Marija Mitic

Speakers: Christopher Connor,  Xiaohong TongDora Longoni

Session 2: Admissions at Master’s level – current European practice and outlook

Chair: Irina Ferencz

Speakers: Kees Kouwenaar, Mavi Calabrese, John Evans & Elisabeth Sundelin

Session 3: Services for Master’s students

Chair: Bernd Wächter

Speakers: Lea Meister, Joshua LaFave, Elspeth Jones

 15.30

Coffee break

 16.00 

Panel discussion: A comprehensive approach at the Master’s level in Europe – how do we get there?

Moderator: Kees Kouwenaar, Senior Advisor International Strategy, Vrije Universiteit Amsterdam

Panellists:

      ·   Linda Johnson 
      ·   Joshua LaFaveChristopher Connor 
      ·   Elspeth Jones
      ·   Julie Anderson, Policy Officer - Higher Education, Directorate-General for         Education     and Culture, European Commission

 17.00

Wrap-up

 17.15

End of seminar