Marketing Education Worldwide: Papers Presented at a Seminar of the Academic Cooperation Association

Marketing"Marketing Education Worldwide" is based on the outcomes of the exclusive seminar held by ACA on 24-26 May 2002 in Dijon, devoted to the marketing of higher education. The booklet explores the phenomenon of marketing as part of the new world order in higher education, reviews different forms of motivation for marketing, looks at the relationship between marketing and ethics and explores the link between marketing and other higher education trends worldwide. The publication contains 6 presentations given at the seminar by the renowned academic leaders in the field of higher education.

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